Braid worked very closely with his friend and ally the eminent physiologist Professor William Benjamin Carpenter, an early neuro-psychologist who introduced the "ideo-motor reflex" theory of suggestion. Carpenter had observed instances of expectation and imagination apparently influencing involuntary muscle movement. A classic example of the ideo-motor principle in action is the so-called "Chevreul pendulum" (named after Michel Eugène Chevreul). Chevreul claimed that divinatory pendulae were made to swing by unconscious muscle movements brought about by focused concentration alone.
Hypnosis is effective in decreasing the fear of cancer treatment[127] reducing pain from[128] and coping with cancer[129] and other chronic conditions.[116] Nausea and other symptoms related to incurable diseases may also be managed with hypnosis.[130][131][132][133] Some practitioners have claimed hypnosis might help boost the immune system of people with cancer. However, according to the American Cancer Society, "available scientific evidence does not support the idea that hypnosis can influence the development or progression of cancer."[134]
“I arrived at the Hypnotherapy Academy of America believing that I had paid for and would receive the most comprehensive hypnotherapy training in the world. What I didn’t expect, however, was to find myself in an environment where I would have so many profound life transforming experiences. By the end of the second week I was completely in awe and felt that our class had already gotten more than our money’s worth. Upon completion of the course, I feel sure of two things. First, that I’m fully prepared to begin a successful hypnotherapy practice. Second, that my life will never be the same again.”

We also serve Northern California with hypnosis courses meeting on weekend days. This includes the urban areas of San Francisco, Oakland, San Jose, Sacramento, and beyond. This includes the Greater San Francisco Bay Area counties of Alameda, Contra Costa, Lake, Marin, Mendocino, Monterey, Napa, San Francisco, San Mateo, Santa Clara, Solano, and Sonoma.

You are getting very sleepy.... While hypnosis is often associated with sideshow performances, it's not a magical act. Rather, it’s a technique for putting someone into a state of heightened concentration where they are more suggestible. Therapists use hypnosis (also referred to as hypnotherapy or hypnotic suggestion) to help patients break bad habits, such as smoking, or achieve some other positive change, like losing weight. They accomplish this with the help of mental imagery and soothing verbal repetition that eases the patient into a trance-like state; once relaxed, patients’ minds are more open to transformative messages. Hypnosis can also help people cope with negative emotional states, like stress and anxiety, as well as pain, fatigue, insomnia, mood disorders, and more. In rare cases where patients are resistant to hypnoses, alternative therapies may be used.  
The main theorist who pioneered the influential role-taking theory of hypnotism was Theodore Sarbin. Sarbin argued that hypnotic responses were motivated attempts to fulfill the socially constructed roles of hypnotic subjects. This has led to the misconception that hypnotic subjects are simply "faking". However, Sarbin emphasised the difference between faking, in which there is little subjective identification with the role in question, and role-taking, in which the subject not only acts externally in accord with the role but also subjectively identifies with it to some degree, acting, thinking, and feeling "as if" they are hypnotised. Sarbin drew analogies between role-taking in hypnosis and role-taking in other areas such as method acting, mental illness, and shamanic possession, etc. This interpretation of hypnosis is particularly relevant to understanding stage hypnosis, in which there is clearly strong peer pressure to comply with a socially constructed role by performing accordingly on a theatrical stage.
People who practice hypnotism in a clinical setting have long argued that the hypnotized patient enters an altered state of consciousness. Even if you’ve never undergone hypnotherapy, chances are you’ve experienced this state yourself. “It’s like getting so caught up in a good movie that you forget you’re watching a movie, and you enter the imagined world,” said Dr. David Spiegel, a psychiatrist and the medical director of Stanford University’s Center for Integrative Medicine.
Hypnosis is not a dangerous procedure. It is not mind control or brainwashing. A therapist cannot make a person do something embarrassing or that the person doesn't want to do. The greatest risk, as discussed above, is that false memories can potentially be created and that it may be less effective than pursuing other, more established and traditional psychiatric treatments.
Since hypnotherapy is an adjunct form of therapy, used along with other forms of psychological or medical treatment, there are many applications. Hypnotherapy can be used to treat anxiety, phobias, substance abuse including tobacco, sexual dysfunction, undesirable spontaneous behaviors, and bad habits. It can be used to help improve sleep, learning disorders, communication, and relationship issues. Hypnotherapy can aid in pain management and help resolve medical conditions such as digestive disorders, skin issues, and gastrointestinal side effects of pregnancy and chemotherapy. It can also be used by dentists to help patients control their fears or to treat teeth grinding and other oral conditions.
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